What the ads reportLeads →
What your business seesSales →
What we do nextAdapt ↺
Keep the feedback loop open.
Regular conversations connect campaign data with lead quality and sales. Your feedback shapes the next test.
META & TIKTOK ADS FOR ECOMMERCE & LEAD GENERATION
Scale your ads.
Profitably.
Meta and TikTok advertising that brings creative thinking and commercial discipline together. For businesses starting with ads or ready to grow more sustainably.
$300,000+
Ad spend managed monthly
65+
Current clients
Inside HPsaucy / the thinking behind the adsExplore the approach
Sustainable scaling
More spend isn’t a scaling strategy.
One audience and one winning angle can only take you so far. Adding budget can mean paying more for the same results.
BUDGET ↑01 / 03
Persona APain point 01
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Untested personaAnother angle to explore
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Untested personaAnother angle to explore
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Risk: paying more for the same results
A visual guide to Harry’s approach: broaden the testing, then let returns guide the budget.
01 / THE APPROACH
Make the numbers work. Then turn the budget up.
Spending more can increase revenue while leaving you with smaller margins. A bigger top line is only useful when the underlying numbers make sense for the business.
Test the creative, understand the returns and find repeatable signals first. Then have a grounded conversation about scale, rather than turning the budget up and hoping.
Ecommerce businesses with customers and an offer already selling. You might be starting paid ads or looking for a more sustainable way to grow.
Lead-generation businesses adding paid social to existing demand. You do not need years of ad experience, or a huge revenue figure, to start a conversation.
02 / PLATFORM-SPECIFIC. BUSINESS-FOCUSED.
Paid social management
Meta and TikTok strategy, setup, testing and ongoing optimisation for sales and lead generation.
Agreed budgets. Commercial outcomes.
Creative development
Scripts, creator briefs, editing, production support and original in-house static ads.
Account findings inform the next angles.
Conversion and measurement support: landing pages, tracking and reporting to connect the click with the next step.
What moves the account forward
Good ads need more than an ad account.
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Build your next round of creative.
New angles, scripts, creator briefs, editing and in-house statics. Practical support when content becomes the bottleneck.
Return to an efficient budget
Revisit the angles and offer
Scale when returns support it
Know when to take a step back.
If efficiency slips, more spend may not be the answer. Rebuild the foundations, then make the next budget decision from the evidence.
03 / THE PERSON BEHIND THE PLAN
Creative roots. A long-term outlook.
I’m Harry, the person behind HPsaucy. My film-production background shapes how I approach paid social: strong ideas, thoughtful creative and a clear understanding of what makes people take action. I bring that together with a focus on returns that make sense for your business.
A few things worth knowing.
Do I need experience with paid ads?
No. If you have customers or existing demand, we can explore a sensible first campaign. Businesses already running ads are equally welcome.
Do I need Meta and TikTok?
Not necessarily. Platform choice should fit your audience, offer, creative and budget, not a requirement to be everywhere.
Can you help with creative?
Yes. Support can include video scripts, creator briefs, editing, help sourcing production and original static ads from the in-house team. Scope is agreed around your needs.
How do we agree a budget?
We discuss your stage, goals, margins and what you can sensibly invest in testing. Budget, pricing and scope are agreed around your business, rather than a large agency-style package.